Text, Audio, and Video
We live at a time when it is now possible to tell our stories in the form of text, audio, and/or video. This is great because we have a choice to tell our stories using one or two or all of these forms of communication. In my case, I’m comfortable using all three. So the first thing I do every morning is to write a minimum 1000 words of a blog post. It provides me with the content that I will then talk about for the rest of the day. My podcasts and YouTube videos will be based on this blog post. It gives me the chance to talk about my website. My website has an Adsense account associated with it so it’s an important income stream for me.
The text is very important to us as a human species. We learn to read from an early age so that we can consume the vast amount of reading which we have been producing for centuries. We have used text based communication for as long as we can remember. Even our religious books have been text based. We have huge libraries full of text based materials, from books to magazines and newspapers. Even as we have gone digital, we have remained text based.
Remember how we used to write letters? A few people still do and it’s amazing when you receive a letter.
The accidental discovery of text messaging is one of the best innovation of the mobile phone. Now we have emojis, little pictures that help us to convey our emotions. The text is everywhere. Our road signages, election manifestos, even subtitles for movies. Some applications can now read road signs and translate them into the language you prefer and understand.
Audio is our most natural way of communication. We learn to speak before we even learn to write. We learn by listening to those around us who can speak. We have developed thousands of different languages across the globe. I speak 5 languages as do some people. Some speak more and some less than 5. Some are okay with just one language. I speak English, Shona, Ndebele, Spanish, and French. I have a bit more work to do in French. I also understand Sesotho. It is a language spoken in the Gwanda area of Zimbabwe. I worked there for a couple of years and was slowly learning the language.
There’s nothing as beautiful as learning a local language. You form new relationships with the community and they are impressed by your efforts to learn.
The radio has been a great invention to help us communicate in our natural languages. I remember the old supersonic radio that my father bought. I used to sit by the speakers and listen to music. I also used to enjoy some programs like ‘chakafukidza dzimba matenga’. In the rural areas, the radio was the main form of entertainment. People would dance to music into the night. When I think about the rural areas I always picture young men arty Ing their shiny radios on their shoulders blasting beats.
The vinyl records, cassette tapes, the compact disc (CD), and now services like iTunes, Spotify, and associated streaming services have made music portable and almost limitless. We have also turned text based books into audiobooks.
And now radio has become personal and democratised with the innovation of the podcast. Platforms like Anchor have made it possible for individuals to run a personal radio station and broadcast to The World. I have a station on Anchor.fm and I try to broadcast at least once a day. The broadcast is then automatically converted into a podcast which is published on the iTunes podcast app. It’s only 5 minutes long, for now.
Anchor.fm takes away the hustle of the technical set up. In other words, they take away your excuses not to produce anything. The excuses punch the biggest holes in our pockets. Poverty has fast become a choice rather than a reality you’re born with to die with. The choices far outweigh the excuses.
Everyone is an entrepreneur, they just don’t know how to package themselves into an income generator. How do you package a personal brand into a sellable product or service? Believe it or not, just becoming an Instagram influencer brings in serious cash. It’s a numbers game. If you attract enough attention, companies pay you to post about their products and services. It’s that simple. But you need to know how to grow your numbers around your personal brand.
They say a picture says a thousand words but a video says a million. Communication is biased towards visual cues. We can communicate our fears and emotions through body language. We can even produce chemicals like adrenaline during fight or flight situations. When we speak to someone in the physical form, it’s the best representation of communicating with them. Video captures much of that communication but is still missing information from the chemical world. But we are working on it. Haptic touch is slowly being introduced. When your smartphone vibrates, it’s calling for your attention in a place where it is prudent to keep it on silent mode. Developments in augmented reality (AR) and virtual reality (VR) will bring a richer video experience to the masses. We are in for interesting times as the big three, Google, Apple, and Facebook are all developing AR and VR.
Text, audio, and video are all forms of communication. Every application on the smartphone is trying to improve our communication. You need to pick on your strengths from the three and start telling stories. If robots take over all the robotic tasks we have been carrying out, we will be free to tell stories. Entertainment is the future of employment. Applications like WordPress, Snapchat, Instagram, Facebook, Anchor.fm, and YouTube are training grounds for better applications in AR and VR. We can write, talk, and act on these platforms at zero cost. So get started now!