The smartphone is the most under-utilised driver of economic growth and development that exists in modern times. May you have heard of the term mobile first? The target audience for content creators are people on mobile devices. You’re probably reading this blog post on a mobile device.
I have optimised my website for mobile devices so that it looks better on a smartphone. A site which is built only for a desktop will look very small on a smartphone. Most WordPress themes optimise for mobile devices.
Some websites are now mobile-only renderings. They’re also developing the app version of their websites. My point is that the mobile device has become the gadget of choice for the consumption of content.
We read the text, listen to podcasts, and watch videos on smartphones. Today I watched an entire video without any sound at all. I was just reading the captions so that I do not disturb my family who was still sleeping.
The smartphone is not only a device for consumption but also one we can use for creating content. When we think of taking pictures, we imagine ourselves with an expensive DSLR camera to produce the best quality. The problem with that ambition is that we may have to wait a long time and it may never happen.
Most smartphones have got excellent cameras that you can start using today while you work on getting the dream equipment. I’m thinking right now that I will pretend to be a photographer for one week and use my mobile phone to work. I want to do this so that I can show potential photographers why they should start working right now.
So today is a Sunday, and I will use my smartphone camera to take pictures and tell stories on social media. A photographer is a storyteller. They tell their stories in pictures in the context of what they want to communicate.
I will use social media platforms to show how my photographer friends are not taking advantage of the opportunities offered by the current state of the internet. The reality is that whatever you do, you have to be a photographer as part of your media strategy. Everyone is a media company, and the tools and platforms are affordable right now. If you search YouTube for movies shot using a smartphone, you will be surprised.
The important thing is that you build a brand. I believe one should start with a personal brand then, later on, build a corporate brand. The personal branding will help when the time is right to build a company. Everyone should have a business, a website, and a media strategy. The tools and platforms are available for that to happen today.
You will be surprised that there are cats with websites and social media accounts. So there’s no excuse for you. But what should you be doing on social media platforms? You should be documenting what you do. Documenting just means telling us the story of how you’re making things happen.
Many people want to tell us the story of their success. But how many success stories are there? What if you never succeed? In that case, it is better if you document the failure. Remember you’re optimistic that you will succeed as you document. If you change your mind along the way, there’s nothing to worry. I change my mind all the time. We change our minds because we always want to do things the better way.
A photographer should be on Instagram and Snapchat. Facebook, Twitter, and YouTube are also mandatory. And of course, you have to be on Pinterest. Some people find it difficult to run multiple social media accounts. The reality is that if you have a consistent story, you want to tell as many people as possible. The story of your products and services will win you, buyers. It’s that simple. People want to buy what they know. They want to buy from the people they know and trust. A consistent social media presence gives you the opportunity to market your products and services.
My idea is to eliminate the excuses people have when you ask them how they are getting on with what they do. They always wish they had the equipment. They cite lack of materials as a hindrance. But they are a smartphone, with an internet connection. They are worried about quality. The truth is that a lot of consumers are not concerned about quality unless you’re Stephen Spielberg. They don’t expect from you the same level of performance as Denzel Washington or Safirio Madzikatire.
For one week I want to suffocate the excuses. I will be a photographer in the context of what I do. I’m creating online courses as well as selling products online. If you’re not making your products, then you have to outsource and sell them. The concept is called drop-shipping. I will write an article about that in another blog post.
Start where you are with what you have. You have a smartphone, so you’re ready to start now. Doing things is what will give you results. You cannot build anything by just thinking about it and then giving excuses not to start. Photography is unique because you have the rest of the world to tell stories about where you live or what you do. If you travel, you’re even better off.
If you’re a photographer and have been wondering when to start, come on this journey with me. Follow me on Facebook, Instagram, Snapchat, and YouTube. Later on, you can join other platforms such as Pinterest and LinkedIn. Each platform has a particular type of people. You should be able to market your products and services in the context of these people. They’re your customers. You need to reverse engineer what they want.
I will be using an iPhone 7 Plus and my social media accounts for this mission. Welcome aboard!