How can you use your smartphone more productively? In this blog post, I talk about how we can use our smartphones more productively. We consume more than we produce. We can use the smartphone to waste our time, or to generate some revenue.
I have several facebook pages that I administer. From time to time I get applications for employment or internship through the inbox. Some of the pages are for particular interests. They do not represent registered companies. As such, the page cannot offer employment besides making one an administrator of the page. When inboxed about employment on one of my pages, I had an idea: the candidate could take pictures which I would use for my page. We could agree on a payment plan and that way the person could earn some income by just using their phone to take pictures.
The smartphone is a grossly underutilised gadget as far as productivity is concerned. It is a business tool with many free business applications. Although many of us are using the smartphone for social media, we are not taking advantage of the opportunities for income generating activities. We are using social media for entertainment and consumption instead of producing content or selling items. Those who are selling are using social media platforms as distribution channels for placing their adverts. What they don’t realise is that most people are receiving many adverts and simply don’t read them. A smart way around selling is to avoid too much advertising and focus on marketing by engaging in conversation with potential buyers.
Although I want to sell the books that I write, I do not just show up on social media to say; please buy my book. Books are about spreading ideas, so I talk about ideas on social media. If people engage with my thoughts, then they know what to expect from my books. So as I write this blog post, my long term goal is to sell books and get invited to speak at forums. You will not receive invitations if people don’t know what you do. There is a YouTuber who got a job as a biology lecturer after making videos about biology. So the smartphone gives me the opportunity to build my brand and show what value I can bring to potential consumers of my content.
I now make it a point a point that I produce at least one piece of written content, pictures, audio, and video on a daily basis. Some people want to keep their content secret, well, maybe they want to sell to a confidential customer. Ideas are now free because we have the internet and search engines. Do not want about trade secrets. The more you market your ideas, the more people associate the ideas with your brand. You claim the ideas by talking about them.
The smartphone can be used to launch any career now. A musician can sing every day and post short choruses or video clips on social media. Going live on Facebook during a rehearsal can give the fans the behind the scenes experience which will strengthen the relationship with the singer. How will someone steal their idea if the world knows who has been singing in such a way? Of course, there will be cases of plagiarism especially with blogging and writing books, but as I write this blog post using www.grammarly.com platform, I can check for plagiarism. Google is also able to sniff out plagiarised content if someone tries to make money out of it through AdSense advertising.
I draw comfort from the fact that even if I put all my ideas on the table, for every 100 people who get to know about them, only one is likely to implement them. The key is implementation. We see new ideas every day, but we can not physically apply everything. Besides, competition is healthy.
We need to start using the smartphone in productive ways. Consumerism is taking away the only asset we can never recover: time. We lose time and money when we use the smartphone for entertainment only. I asked myself how I could monetize the entertainment I consume, and that question led to many good ideas. An example is how gamers can record the game that they are playing and make revenue through YouTube. The game player is enjoying playing the games and getting paid for it. The plan is to record or document what you are already doing because it is telling your unique story.
The human mind is a story processing machine. We find stories entertaining. Musicians tell stories through their music; movies tell a story, the media follow and tell stories, bloggers tell stories as do photographers. Podcasters also tell stories. Those who tell stories through words, pictures, audio, and video, can sell their stories. The best storytellers make the most money as they steal the most time from consumers. You need to identify the best way you can tell stories and produce as much content as possible. The more you produce, the better you get at it. Your brand ambassadors talk about your stories to anyone they come across. If you go to any gathering, people are telling stories and making recommendations to anyone who cares. You have to become part of the stories through your works.
If you want to become relevant today, you need to start providing value on social media without appearing like an aggressive sales representative. It turns people off. Provide free content because most of the production can now be done at close to zero cost. You already have a smartphone that you are already paying for every month. You can download the free YouTube application, apply to be a YouTube Partner for free so that you can monetize your videos, and make videos at no cost besides your time. You can do all this on your smartphone and get paid if your content is good enough. You can only improve if you start implementing and learning from your mistakes.
One thing that I have realised is that once you know about something, it is easy to assume everybody knows it. So I am asking for your questions regarding the contents of this blog post. I like to help individual people on specific issues. I am currently helping a few people on WhatsApp on how to use social media for their passions. I am also receiving phone calls from individuals who realise they are not doing enough with their social media accounts.
Thank you for reading right up to the end. I look forward to the questions and suggestions in the comments below.