The future of social media is audio and video. We have seen this happening right before our eyes. Examples of these are Facebook Live and Twitter Live through Periscope. We have also seen Snapchat and Instagram Live. So we are seeing a combination of prerecorded video and live video.
Platforms like Facebook and Instagram start off by opening up live streaming to celebrities to test the waters. Eventually everyone has access to live streaming. Google was smart to buy YouTube and now they also have YouTube Live Streaming.
Live video streaming is the current state of the Internet. The challenge is how we use it as individuals. My advice is that always consider building your own personal brand whenever you’re presenting yourself to the world through any form of social media. Focus on building relationships that are beneficial to you and those you interact with. In other words, provide value to others and relate to those who provide to you. If you’re the type who types obscenities on Facebook, don’t expect to be my friend or acquaintance, I find no value in that behaviour.
We will soon be moving into virtual reality so the skills you acquire in live streaming, video and audio will provide a soft landing for VR. In terms of audio, Anchor is providing 2 minute recordings which can be shared on all social networks. Anchor is effectively the Twitter of audio.
You need to have a social media strategy which promotes your personal brand. It should not compromise your work outside of the Internet and if it does, then you need a new strategy.
Social media is not some place where you go when you’re bored and want to be entertained. Yes it can be entertaining but it is the current state of the Internet and having a strategy of how you will interact is very important. If it feels like you’re wasting time then you need to revise your strategy. They say if you have nothing to do, you’re easily kept busy by other people doing their bidding.
As we await the rolling out of VR, learn video and audio streaming. You will need the skills in VR.
More and more people are beginning to realise how much time is being stolen by social media platforms. I have seen people deciding to leave certain social media platforms altogether. They feel they have become addicted and can no longer cope. Time is the biggest casualty of social media interactions. You feel that you could be wasting time. As much as you’re making friends on social networks, you’re also creating enemies. We know some people create spook accounts just to insult those they disagree with. In the last few months, I’ve seen friends either scaling down or leaving certain social media platforms especially Facebook and WhatsApp.
Social media is where most people spend their online presence. Mobile smartphone technology has enabled people to access many services and social media on the go. Smartphones have become the one target for advertisers to market products and services. Smartphone users are confused about getting all these social networks for ‘free’. Without a social media strategy, we run the risk of donating our time to cunning attention seekers who need our attention in order to digitally profile us for targeted advertising. Maybe you should start regarding the smartphone as a business tool, not just a consumptive tool. I will talk about this in another blog post.
What has been your personal experience with social media? Have you felt like quitting or quit then returned? My advice is if you’re going to quit, don’t announce it! Family and friends will make you regret quitting. Don’t feel obligated to join and win every quarrel. Some people steal your time for a living.