What does the Internet mean for you? Why should we treat Social Media as New Media? We are increasingly consuming the stories we care about through social media. The term social media may be misleading because it suggests that we go on it when we take time away from real work. When social media platforms start being used by people, it may seem to be the case, but as time goes on, it becomes a place where the news is breaking, and commercial transactions are taking place. We have seen how the American president Donald Trump uses Twitter to make essential announcements about his work as leader of the Free World. President Trump has been on the warpath with traditional media organisations accusing them of being sources of fake news. It seems that he relies more on his Twitter handle than the conventional press. The media is our source of news and entertainment. Social Media seems to be increasingly assuming that role. Smoke and drums We have always used various methods of communication as a human species. We used the smoke and drums for their visual and auditory impact. As cavemen, we painted our caves to communicate visually. We have since replaced the smoke and drums with television and radio. Newspapers The printing press changed the face of communication. Information was available to more people but controlled by a few individuals who became very powerful. They decided which stories were consumed. They became dominant media houses. They controlled production and distribution. They
Let me tell you something about the Internet. It’s a protocol which means it’s a set of rules and regulations that determine how we transmit data in telecommunications and computer networking. In other words, the internet is a communications platform. We can communicate through blogs, podcasts, and video blogs. The Internet is also digital real estate which is up for grabs. You can either build applications that many people will use, or you can participate in those platforms and gain as much attention as possible. Attention is the asset in digital real estate. The question is what you can do with that attention? Social media is about managing the attention and monetising it. The easiest way to monetise is using applications based on the blockchain. They have built-in incentive systems using cryptocurrencies. You can convert the cryptocurrency into fiat currency on many of the cryptocurrency exchanges out there. Think about how you can get a better return on the time investment you put into social media. If you have questions on how to monetise specific platforms, please ask. All images are courtesy of Pixabay.
I want to show you how you can create content for social media depending on your strengths. Your strength could be blogging, podcasting or vlogging. You can focus on your competencies, for example, blogging, but you have to find ways of repurposing your blog into a podcast and a vlog. You could easily write your blog to repurpose it into a podcast. In this blog, I will talk about an application that I have discovered which turns my blog posts into short videos. It’s called lumen 5. I have repurposed some of my blog posts and created beautiful videos. I will post some of them at the end of this blog post. In fact, I will make a video of this blog post as well. Technology helps us to save time. Some people are passionate about things or have particular they enjoy practising on a daily basis. We can outsource their skills to focus on what we do best. That way we provide value to each other and also save each other time. If you’re not good at specific skills, do not waste time trying to learn everything because you just end up being average at everything. People who focus on one thing like Tiger Woods or Michael Jordan become experts at it. All pictures are from Pixabay.
What is your LinkedIn strategy? Whether you realise it or not, you have a brand on LinkedIn and other social media platforms. A lot of my friends tell me that they have been on LinkedIn for a long time but haven’t really paid attention to it. I’m.one of those people. As a professional platform, LinkedIn is your gateway to professional contacts. But then again all of the social media landscape is becoming about brand awareness and reputation management. What you communicate on social media is what people know about you. They don’t know about all the positive things and skills that you don’t post. If you have skills perhaps this is the time to reconsider your social media strategy as part of brand awareness. The CV is no longer enough to impress prospective business contacts. Anyone can write an impressive CV so it is now you communicate to the world through social media which is becoming more and more important.
What is #bitcoin again? First, you need to understand the concept of money. Money is the language we use to communicate value. That language is changing and its called bitcoin. #Bitcoin is an encrypted digital currency or #cryptocurrency. It is not the only one, there are many others collectively called #altcoins or alternative coins. But why is the language of value exchange changing? Why Bitcoin? Bitcoin is a solution to the problems that we are facing with fiat currency. The biggest one is financial exclusion. Bitcoin is putting a personal bank on every smartphone. What could have motivated the creators of bitcoin? They wanted to solve the double spend problem brought about by sending money over the internet. How do we ensure that the same money in digital form could be spent twice? The internet facilitated a new economy but failed to guarantee the communication of value or a payments system which could mimic cash payments. Bitcoin solves that problem. Trust is an issue in value transfer over the internet. The bitcoin protocol uses encryption to protect transactions and to a record which cannot be changed without consensus from the network of computers involved. This record is called the #blockchain and there’s only one record. But money is not the only spreadsheet that should be trusted and authentic. Any records such as educational qualifications or a housing registry should be free of manipulation. There are applications of bitcoin which are solving these problems because bitcoin is a solution. Bitcoin is